Sponsorship Info

Southern Nevada is slated to host the 2011 ITU Long Course Triathlon World Championships. This event, which can be compared to the Super bowl of the triathlon world, has not been hosted on US soil in nearly 15 years.

The course offers breathtaking views over vast expanses of desert terrain, tremendous athlete support on course (4:1 volunteer ratio and "buffet-style" aid stations), an abundance of shopping, dining and entertainment for the athletes friends and family, so we can guarantee there will be plenty of opportunities for athletes to celebrate their finish at the 2011 ITU Long Course Triathlon World Championship.

Sounds like an ideal audience, doesn't it? The event presents an extremely unique way to market your company through event sponsorship, which will reach athletes, their families and sports enthusiasts from around the world as well as the local community from Henderson and Las Vegas.

Event Information

Race Activities: November 2-6, 2011
Race Day: November 5, 2011

Estimated Event Attendance:
Spectator attendance: 20,000
Athlete/Participants: 1,600-2,000
Staff/Official attendance: 200
Volunteer attendance: 2,000

Domestic and International Attendance:
Team USA: 500 athletes (All 50 States will be represented)
International Teams: we estimate 50-60 countries will be represented with the largest federations traveling from; Australia, Germany, UK, France, Canada and New Zealand.

Race Demographics
70% Male; 30% Female
Median Income: $160,000
Post Grad: 38%
Employment: 71% Professional/Managerial
4-year Degree: 48%
Average annual race participation: 5
Married: 67%

*Economic Impact
Visitation Summary Participants Attendees
Attendance 1,080 12,000
Out of Market Attendance 832 9,240
Visitors Staying in Hotel 524 5,821
Actual Room Nights 786 8,732
Avg. Daily Room Rate $75.78 $75.78

Estimated Overall Financial/Economic Impact – Out of Market Attendees
Direct Spending/Rm Expenditures: $59,552.62 $661,695.80
Diect Spending/F&B + Incidentals; $375,267.82 $4,169,642.40

Total Estimated Economic Impact: $434,820.44 $4,831,338.20
Total Estimated Economic Impact Participants + Attendees: $5,266,158.64
(*these numbers are based on the November 2010 Silverman Triathlon)

Branding Opportunities

These include but are not limited to the following –

  • Mile Marker Sponsor
  • Goody Bag Sponsor
  • Volunteer T-shirts
  • Post Race Hospitality/VIP reception area
  • Stage Area Sponsorship
  • Pasta Dinner Pre-Race Event
  • Credentials and Lanyards
  • Going Green – Sustainable Event Sponsorship
  • ITU Health & Wellness Expo Event Sponsorship

Sponsorship Opportunities

Multiple level sponsorship packages are available. Please contact sponsor@lowerysmultisport.com for more information.